Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

Incredible Picture Quality
Powered by Sony's Cognitive Processor XR, enjoy lifelike images and immersive depth as every element on the screen is enhanced instantly.

Brilliant Contrast and Brightness
Full Array LED technology independently manages screen brightness for remarkable contrast, deeper blacks, and impressive brightness, bringing every scene vividly to life.

Vibrant Colors Like Never Before
XR Triluminos Pro technology delivers billions of precise, natural colors, revealing detailed textures and realistic skin tones.

Endless Entertainment with Google TV
Browse over 700,000 movies, TV episodes, live channels, and apps, neatly organized and personalized just for you.

Exclusive Movies with BRAVIA CORE
Enjoy hundreds of the latest Sony Pictures titles and the largest IMAX Enhanced collection using included BRAVIA CORE credits.

Next-Level Gaming Features
With HDMI 2.1 supporting 4K/120Hz, VRR, and ALLM, enjoy smoother gameplay. Perfectly optimized for PlayStation 5, featuring Auto HDR Tone Mapping and dedicated Game Menu settings for competitive gaming.

Cinema-Quality Viewing Experience
Dolby Vision creates cinematic visuals with vivid highlights, deeper blacks, and vibrant colors exactly as creators intended.

Immersive Audio Experience
Acoustic Multi-Audio technology aligns sound precisely with on-screen action, offering crystal-clear dialogue and expansive audio coverage.

Perfect Soundbar Integration
Pair with select Sony soundbars using Acoustic Center Sync for enhanced vocals and unmatched audiovisual synergy.

Enhanced HD Content
XR Clear Image and XR 4K Upscaling intelligently restore detail, reduce noise, and upscale your content to near-4K quality.

Smooth, Clear Motion
XR Motion Clarity ensures fast-moving scenes stay sharp, smooth, and blur-free.

Hands-Free Voice Control
Say “Hey Google” and enjoy voice-controlled browsing, entertainment access, smart home management, and more.

All Your Favorite Streaming Apps
Easily access Netflix, Prime Video, Disney+, YouTube, Apple TV, HBO Max, Peacock, and more, all in one place.

Family-Friendly Features
Set up Kids Profiles, parental controls, viewing time limits, and bedtime schedules to make streaming safe and fun for everyone.

Seamless AirPlay Compatibility
Effortlessly stream photos, videos, and music from your iPhone, iPad, or Mac directly to your Sony TV.